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- All Subjects: Tourism
- Creators: Battelle Memorial Institute. Technology Partnership Practice
- Creators: Arizona Office of Tourism
- Creators: United States Department of the Interior
- Creators: Evans, R. T.
This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
This study documents the economic significance of the travel industry in Arizona's legislative districts.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
This report describes the economic impacts of travel to and through Arizona and the state’s fifteen counties. The estimates of the direct impacts associated with traveler spending in Arizona were produced using the Regional Travel Impact Model developed by Dean Runyan Associates. The estimates for Arizona are comparable to the U.S. Travel and Tourism Satellite Accounts produced by the Bureau of Economic Analysis. The estimates of spending, earnings, employment and tax receipts are also used as input data to derive estimates of other economic measures, including gross domestic product and secondary effects of the travel industry.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.
An E-survey was sent to thousands of practitioners across industry sectors -- lodging, restaurants/bars, attractions, travel and tour providers, and destination marketing organizations. The study found that Arizona's tourism industry is doing a great deal to build a more sustainable future.
This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted marketing efforts, product development, and advocacy for a burgeoning industry that is critical to the health of these rural regional economies.
A survey of visitors to Native American tribal lands in Arizona was commissioned by the Arizona Office of Tourism and conducted by NAU’s Arizona Hospitality Research & Resource Center in 2004-2005. This research constituted the first major study of visitors to Native American tribes in Arizona and possibly in the Southwest. This final report, Survey of Visitors to Arizona Tribal Lands, provides first-ever baseline visitor data, presented in aggregate for the eight participating Arizona tribes. The study found that visitors to these Native American tribes in Arizona are slightly older, have higher annual incomes, stay longer, and have higher daily expenditures (for lodging, shopping and entertainment) than Arizona visitors generally. Visitors to Arizona’s tribes are also more interested in cultural and historic activities, shopping for arts and crafts, educational experiences and sightseeing than are visitors overall. They are also highly satisfied with their visits to Native American tribal lands.