Survey of Visitors to Arizona Tribal Lands

A survey of visitors to Native American tribal lands in Arizona was commissioned by the Arizona Office of Tourism and conducted by NAU’s Arizona Hospitality Research & Resource Center in 2004-2005. This research constituted the first major study of visitors to Native American tribes in Arizona and possibly in the Southwest. This final report, Survey of Visitors to Arizona Tribal Lands, provides first-ever baseline visitor data, presented in aggregate for the eight participating Arizona tribes. The study found that visitors to these Native American tribes in Arizona are slightly older, have higher annual incomes, stay longer, and have higher daily expenditures (for lodging, shopping and entertainment) than Arizona visitors generally. Visitors to Arizona’s tribes are also more interested in cultural and historic activities, shopping for arts and crafts, educational experiences and sightseeing than are visitors overall. They are also highly satisfied with their visits to Native American tribal lands.