The 2016 College Football Playoff National Championship Game was held on January 11, 2016, in Glendale, Arizona. The W. P. Carey School of Business at Arizona State University was commissioned to conduct an economic impact assessment of the Game and events surrounding it, including the impact of direct and indirect visitor and organizational expenditures. This study utilized multiple research, survey and analytical methodologies. This report will outline the methodologies used and the results obtained in the study and the economic impact.