The 2016 College Football Playoff National Championship Game was held on January 11, 2016, in Glendale, Arizona. The W. P. Carey School of Business at Arizona State University was commissioned to conduct an economic impact assessment of the Game and events surrounding it, including the impact of direct and indirect visitor and organizational expenditures. This study utilized multiple research, survey and analytical methodologies. This report will outline the methodologies used and the results obtained in the study and the economic impact.
Details
- The Economic Impact of College Football Playoff (2016)
- Mokwa, Michael (Author)
- McIntosh, Daniel (Author)
- Eaton, John (Author)
- Evans, Anthony (Author)
- Hill, Kent (Author)
- L. William Seidman Research Institute (Contributor)
- Identifier TypeLocally defined identifierIdentifier Valueazdocs: ASU 8.2:F 55/2016
- Research Team: Michael Mokwa, Daniel McIntosh, John Eaton, Anthony Evans, and Kent Hill
Executive summary -- 1. Introduction -- 2. Study methodology -- 2.1. Survey respondents -- 2.2. Survey creation -- 2.3. Sampling and survey administration -- 2.4. Surveyor training -- 2.5. Survey procedure -- 3. Data analysis -- 3.1. Estimation of visitor numbers -- 3.2. Visitor and media expenditure estimates -- 3.3. Organizational spending -- 3.4. Indirect and total economic impact -- 4. National championship game results -- 4.1. Direct visitor and media expenditures -- 4.2. Direct organizational expenditures -- 4.3. Induced economic impact of visitor, media and organizational spending -- 4.4. State, county and local sales tax impact -- 4.5. Total economic impact -- 5. Comparison of National Championship Game (2016) to BCS title game (2011) -- Appendix. A.1. Visitor questionnaire
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The Economic Impact of College Football Playoff 2016 (Tempe, Arizona: W.P. Carey School of Business, Arizona State University, 2016)