Chinese Nak Ta celebration or Chinese/Vietnamese New Year celebration?

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There is a large community of Vietnamese in Cambodia, and their holiday of Tết, similar to the Chinese New Year, is celebrated by Vietnamese and Cambodians over a period of three days filled with festivities and parades. This is the most important holiday for the Vietnamese, and preparations usually begin weeks in advance, while the actual celebration can last up to a week. This is the time to clean house, prepare large amounts of food, buy new clothes, get haircuts, give lucky money and toys to children, and pay respect to ancestors. Festive parades include dancers and musicians in colorful costumes, dragons, animals, flowers, and performers with gongs and drums symbolically chasing demons out of the past year and welcoming good spirits into the new year. Scribes write good wishes and prayers on strips of paper for customers to give to friends. Using brush and ink, the scribes write the Chinese characters for Health, Long Life, Good Luck, Prosperity, etc., on long and brightly colored lengths of paper which can be hung on walls or draped from doorways.

Source for information about the object depicted in the image: Tooze, Ruth. Cambodia: Land of Contrasts. New York: The Viking Press, 1962.

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