Full metadata
Title
The Impact of Arizona Highways Magazine on Tourism
Description
The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.
Date Created
2012-03
Contributors
- Andereck, Kathleen L. (Author)
- Arizona. Department of Transportation. Research Center (Publisher)
Resource Type
Extent
99 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Identifier
Identifier Value
TRT 28.2:I 56
Peer-reviewed
No
Handle
https://hdl.handle.net/2286/R.I.12463
Note
Includes bibliographical references (p. 51-57).
System Created
- 2012-03-15 11:43:04
System Modified
- 2021-10-13 11:28:00
- 4 years 8 months ago
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