Description
The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.
Copyright Statement
Details
Title
- The Impact of Arizona Highways Magazine on Tourism
Contributors
- Andereck, Kathleen L. (Author)
- Arizona. Department of Transportation. Research Center (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012-03
Resource Type
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