Type
Corporation

Arizona Highways Magazine: Tracking Shifts in Reader Habits

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Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
Date Created
2016-09

Communication Plan for Windblown Dust

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Description
Windblown dust events occur in Arizona, and blowing dust has been considered a contributing factor to serious crashes on ... Arizona roadways.... [T]he Arizona Department of Transportation (ADOT) acquires information about predicted or in-progress dust events through National Weather Service

Windblown dust events occur in Arizona, and blowing dust has been considered a contributing factor to serious crashes on ... Arizona roadways.... [T]he Arizona Department of Transportation (ADOT) acquires information about predicted or in-progress dust events through National Weather Service forecasts and advisories and through field reports from motorists and ADOT personnel. ADOT then communicates this information to the public.... During this project, researchers developed a set of recommendations that ADOT can implement to identify the most effective means for acquiring data about windblown dust events, communicating ... to the public, and influencing driver behavior....--Page v.
Date Created
2015-05

The Impact of Arizona Highways Magazine's Facebook Page

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Date Created
2014-02

The Role of the ADOT Library in Meeting Staff Information Needs

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Description

The Arizona Department of Transportation (ADOT) operates a transportation library. The mission of the ADOT Library is to provide ADOT employees with the published information they need to carry out their job responsibilities contributing to a safe, efficient, and cost-effective

The Arizona Department of Transportation (ADOT) operates a transportation library. The mission of the ADOT Library is to provide ADOT employees with the published information they need to carry out their job responsibilities contributing to a safe, efficient, and cost-effective transportation system in Arizona. Historically, ADOT's librarians have used professional judgment to decide which materials to add to the collection. This research is the first formal investigation to determine the information needs of ADOT staff and the role of the Library in meeting those needs. This study has provided information regarding: (a) the information needs of the ADOT staff, including the means by which they currently obtain the information they need; (b) preferences regarding access to Library services and resources; and (c) awareness and use of the ADOT Library. Findings from the study also provided insights into the role of transportation libraries, the extent to which ADOT Library practices align with acknowledged effective practices in transportation libraries overall, and opportunities for ongoing improvement and enhancement of Library operations, communications and marketing efforts, customer service, and valuation. Recommendations were developed to facilitate delivery of ADOT Library services in fiscal periods characterized by severe budgetary constraints and limited resources as well as in less constricted fiscal periods permitting continued investment in ADOT Library resources (staff, collection materials, information technologies). The research findings can be used by ADOT to inform strategic and contingency planning efforts and will enable ADOT to make data-driven decisions regarding the Library collection and services.

Date Created
2016-09

Impact of Arizona Highways Magazine's Facebook Page

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Description

Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of

Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM utilizes electronic media, namely a website and Facebook Page, to reach customers and potential tourists. The Facebook Page enables users to engage in dialogue and interaction with each other—uploading photographs, sharing accounts of personal travel experiences, and reacting to specific AHM content—thereby personalizing their connection with the magazine and fellow users.

Date Created
2014-02
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