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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created2016-07
DescriptionThis study informed the Arizona Department of Transportation's future State Transit Plan. The study addressed transit planning and use with emphasis on greater Arizona, those portions of the state that consist primarily of rural areas or smaller cities.
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Created2013-02
Description

The Arizona Department of Transportation’s (ADOT’s) process for working with Local Public Agencies (LPAs) in the development and delivery of their transportation projects has evolved over the years. Recent changes in Arizona’s economy have reduced the distribution of state funds for local transportation projects, which has increased the demand for

The Arizona Department of Transportation’s (ADOT’s) process for working with Local Public Agencies (LPAs) in the development and delivery of their transportation projects has evolved over the years. Recent changes in Arizona’s economy have reduced the distribution of state funds for local transportation projects, which has increased the demand for federal funding sources. In response to the anticipated increase in LPA projects desiring the use of federal funds and the continuing need to meet state and local transportation requirements, this updated manual highlights the steps necessary to capably deliver LPA projects in compliance with federal, state, and local requirements.

The ADOT Local Public Agency Projects Manual has been a collaborative effort among the various Divisions, Groups, and Sections within ADOT, as well as the Federal Highway Administration (FHWA) Arizona Division, with input from LPAs. ADOT would like to express sincere gratitude to Logan Simpson Design Inc. for successfully facilitating that effort and for their contribution to the production of this manual. Their hard work and in-depth coordination with ADOT and FHWA staff has been invaluable to the preparation of this manual.

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Created2015-09
Description

"This guidelines and procedures manual is intended to be used by the staff of the Arizona Department of Transportation (ADOT) and Arizona's regional transportation planning agencies, which include Councils of Governments (COGs), Metropolitan Planning Organizations (MPOs), and Transportation Management Areas (TMAs). In addition to outlining the guidelines and procedures for

"This guidelines and procedures manual is intended to be used by the staff of the Arizona Department of Transportation (ADOT) and Arizona's regional transportation planning agencies, which include Councils of Governments (COGs), Metropolitan Planning Organizations (MPOs), and Transportation Management Areas (TMAs). In addition to outlining the guidelines and procedures for regional transportation planning functions, this manual provides an overview of the programs administered by the ADOT Multimodal Planning Division (MPD)."--Introduction, Page 1-1