The continued growth of the human-built environment in Pima County, Arizona will result in the “incidental take” of species that are listed under the Endangered Species Act. To avoid, minimize, and mitigate impacts to both listed and unlisted species and their habitats, Pima County is submitting this Multi-species Conservation Plan for 44 species that may be impacted as a result of the otherwise lawful activities of Pima County and its development community. The Incidental Take Permit, also called a Section 10 permit, will be for 30 years. This MSCP is part of the required documentation needed to receive an Incidental Take Permit under Section 10(a)(1)(B) of the ESA.

The Multiple Species Conservation Plan will complete the land use planning process in a conflict between competing interests on the question of growth. A path of balance was chosen by advancing the Sonoran Desert Conservation Plan. This second draft will be posted on the website and distributed to interested community and committee members. A public process will be conducted so that during 200t the document can be finalized and submitted to the U.S. Fish and Wildlife Service as part of the application for a federal endangered species permit.

In this initial (interim) report, 21 different natural resource based outdoor recreational activities are identified. These activities are believed to represent the most popular natural resource based recreational activities in eastern Pima County. Based on the best information available, the document provides an overview and description of each of the noted activities. Information is also provided regarding the primary or preferred locations where the subject activity occurs. Data on participation in the individual activity is included where available. Use patterns, such as seasons when the activity is most prevalent, have been identified and trends related to changes in participation levels are discussed. Finally, issues related to the recreational activity vis-a-vis the goals of the Sonoran Desert Conservation Plan are also presented.

This study from the citizens of the Arivaca community proposes to establish an Arivaca Resource Management Zone, where a atwo level management plan integrates the otherwise fragmented land use and water policies of the various regulatory agencies. The Arivaca watershed contains one of the last remaining cienegas and perennial streams in southern Arizona. These unusual water features exist because the area is still in a state of balance, where annual water consumption is less than the natural recharge replenishing the aquifer during years of average precipitation.

Marketing research in consumer packaged goods shows that consumers’ brand choices, category choices, and purchase volumes are all affected by different factors and in different ways by pricepromotions
and advertising. Research also suggests that brand-loyalty, purchase rates, and inventory behavior are important determinants of category choice. These findings are likely to be true of apples as well.

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73.

A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo.