Matching Items (112)
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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created2016-07
DescriptionThis study informed the Arizona Department of Transportation's future State Transit Plan. The study addressed transit planning and use with emphasis on greater Arizona, those portions of the state that consist primarily of rural areas or smaller cities.
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ContributorsSwan, Jeff (Author) / Kay, G. Bruce (Author) / Ruffner, George A. (Author) / Sydloski, Amanda (Contributor) / Arizona. Department of Transportation. Research Center (Publisher)
Created2014-04
Description

This study focuses on potential sources within a 10-mile-wide band along the existing interstates, U.S. highways, and state routes within the five-county project area.

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ContributorsHoffman, Dennis L. (Author) / Rex, Tom R. (Author) / The Pride Publishing Company (Publisher)
Created2009-01
Description

An examination of public funding for elementary and secondary education and higher education in Arizona from historical and interstate perspectives, in light of the funding mandate expressed in the Arizona Constitution. An evaluation of public education in Arizona is included.

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ContributorsHoffman, Dennis L. (Author) / Rex, Tom R. (Author) / The Pride Publishing Company (Publisher)
Created2009-03
Description

This is a summary of several reports related to government finance in Arizona that have been produced by the Office of the University Economist since December 2008. Some new information has been added in an attempt to provide a complete picture. The format of this report is a brief summary

This is a summary of several reports related to government finance in Arizona that have been produced by the Office of the University Economist since December 2008. Some new information has been added in an attempt to provide a complete picture. The format of this report is a brief summary by issue, sometimes accompanied by a table or chart. References are provided to the report and the page number where additional detail can be found.

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ContributorsHoffman, Dennis L. (Author) / Rex, Tom R. (Author) / The Pride Publishing Company (Publisher)
Created2011-10
Description

Following an analysis of economic conditions, this paper examines actions that can be taken by state governments to stimulate the economy. The only action that results in a significant near-term effect is to accelerate spending on physical infrastructure that has already been identified as needed.

ContributorsRex, Tom R. (Author) / The Pride Publishing Company (Publisher)
Created2011-11
Description

Discusses the results of the 2010 decennial census for Arizona, with comparisons to the nation and other states, and for Arizona counties and places. Changes between 2000 and 2010 are included. In addition to the total population, the population living in households, and the population living in group quarters, the

Discusses the results of the 2010 decennial census for Arizona, with comparisons to the nation and other states, and for Arizona counties and places. Changes between 2000 and 2010 are included. In addition to the total population, the population living in households, and the population living in group quarters, the following topics are discussed: household type, race and ethnicity, age, housing units and vacancies, and homeownership. The data are available in two accompanying Excel files.