In order to communicate effectively about land use in Pima County, we must understand that different individuals and groups of people have assigned meaning to places and landscapes in Pima County in accordance with their experiences and their mode of communication. Ten different cultures and their landscapes are described, providing a fascinating summary of the history of each group in the area.

A series of 51 individual “stakeholder” interviews and two focus groups conducted with members of the Pima County business community in fall, 2001, documented significantly divided opinion about the likely economic impacts of the county’s Sonoran Desert Conservation Plan (SDCP). The results of the stakeholder inquiries were striking. Only one major finding reflected consensus, while several others revealed sharp differences of opinion in the business community about the potential economic impacts of the SDCP and associated initiatives.