The city of Phoenix Planning Department was asked to prepare a land use plan to identify goals and policies to guide development decisions for an area beyond the banks of the Salt River and to complement the Phoenix Rio Salado Habitat Restoration Project (Rio Salado Project). In response, the Planning Department initiated a five-phase planning process to develop an area plan. The resulting plan builds on the community's vision of how the area will develop in the future and identifies the steps needed to make that vision a reality.

Because the West Branch area has been left alone, it has a chance to recover and become a part of the larger Paseo de las Iglesias project, and a cornerstone of a more extensive effort at ecological restoration involving the mesic coorridors of Pima County, the Santa Cruz, Rillito, and Pantano.

The information in this report is based on telephone interviews with 700 registered voters. One random sample of 500 registered voters was selected from all registered voters living in Arizona. This sample was proportionately stratified so that voters in each of Arizona’s 15 counties were included in the sample. An additional sample of 100 interviews with registered voters living in Pima County was also interviewed. A third random sample of 100 registered voters living in the more rural counties also was interviewed. The purpose of selecting the two smaller samples was to create sub-samples of Pima County and rural voters that could be compared with the opinions of voters in Maricopa County.