This Campaign Effectiveness Study, conducted for the Pima County Department of Environmental Quality, was designed to evaluate the specific effectiveness of the 2013-2014 Clean Air and Clean Stormwater Program Campaigns. This project analyzed and tracked the overall effectiveness of the Clean Air Program after 24 campaign sessions. For the second consecutive year, the survey also measured and tracked attitudes, knowledge, awareness, and behaviors related to stormwater management for the Clean Stormwater Program Campaign.

This Campaign Effectiveness Travel Behavioral Study, conducted for the Pima County Department of Environmental Quality, was designed to evaluate the specific effectiveness of the 2012-2013 Clean Air Campaign, as well as analyze the overall effectiveness of the air quality media campaign after 23 campaign sessions. New to the current study, the survey also measured baseline awareness/knowledge related to storm water and hazardous waste issues.