A benchmark survey was conducted by MAG and ADOT in December of 2006 to determine initial attitudes and awareness of litter issues in Arizona and to evaluate littering behavior. A follow-up survey was then conducted in July 2008, at the end of the first two years of the campaign, to determine if any changes in awareness, attitudes or behavior were realized. Subsequent follow-up studies focused on Maricopa County residents.

The Mexican gray wolf subspecies was listed as endangered in 1976. In 1998 a nonessential experimental population was established in New Mexico and Arizona. Eleven captive-born and reared animals were released into the Blue Range Wolf Recovery Area. In June 2007, the U.S. Fish and Wildlife Service contracted with D.J. Case and Associates to assist in planning and implementing public input for a scoping process to identify issues to consider in developing alternatives preparatory to development of a new Environmental Impact Statement for the Mexican gray wolf introduction program.