In 1996, ASU’s Morrison Institute for Public Policy began asking residents and leaders in Greater Phoenix, “What does quality of life mean to you, and how do you measure it?” After an 18-month process, the first volume of What Matters was published in September 1997, creating a baseline of opinion and data about “quality of life” and what it means to the people who live here. The report was quickly recognized both within the region and nationally among indicator projects for its simple, yet unique presentation of public perception (survey) data and regional statistical, or indicator, data.

Building upon the work of many others who have contributed to quality of life research in Arizona, this report provides a framework for addressing key issues proactively. The data in Arizona Directions are presented in a highly graphic format with must-read information on our competitiveness, individual action steps, opportunities for public-private partnerships, and public policy options – all rooted in a deep understanding that revenue-neutral options are especially important in our current fiscal situation.

This publication offers comparative data and analysis on 10 public policy issues. With its scope and detail, "How Arizona Compares" will be of interest to many throughout Arizona and strives to encourage leaders and residents to discuss and move ahead on the state's most pressing public policy issues. The intent is for this publication to be studied and used for dialogue and action. The following sections are included: (1) Polishing the 48th Star; (2) Inside "How Arizona Compares"; (3) Arizona's Land and People; (4) Crime and Punishment; (5) Health and Health Care; (6) Education; (7) Business Futures; (8) Families and Incomes; (9) Signal Measures on Hot Topics; (10) Government; (11) Arts and Culture; (12) Housing; (13) Transportation; and (14) Environment. A list of selected sources is appended.

Since spring 1996, regional School To Work (STW) partnerships throughout the state have been involved in a variety of activities designed to help create a comprehensive statewide system of school-to-work opportunities for Arizona students. The School-to-Work Opportunities Act of 1994 suggests that one element of a statewide system is career counseling for all students. As part of a multi-faceted evaluation of the state’s STW initiative coordinated by Morrison Institute for Public Policy on behalf of the Arizona Department of Commerce, School To Work Division (ADC-STW), Arizona public school counselors and their roles and responsibilities are being studied. The hypothesis is that if career guidance is emphasized in the schools (in accordance with 1994 Act), then one might see a shift in counselors’ roles over time to reflect more time spent on counseling activities related to career guidance. Baseline measures of counselor’s time use were established in 1996. This briefing paper provides first year trend data on Arizona school counselors and their use of time.

This briefing paper provides 3-year trend data on Arizona school counselors' use of time. They hypothesis is that if career guidance were to be emphasized in the schools in accordance with the School-To-Work Act, a shift in counselors' roles could be expected to reflect more time spend on career guidance. An overview of the survey is provided including methodology and respondent characteristics. Data for each year includes counselors' allocation of time to counseling students, working with teachers and guidance curriculum, responding to crises, providing system support, and non-guidance activities. Although the pattern of time use has remained stable over three years, non-guidance and system support time have decreased in favor of guidance activities. Changes are small. Percentage of time spent in student counseling is further analyzed by issues. Counselor awareness of the School-To-Work initiative and their job satisfaction has increased. However, no significant changes in counselors' roles or duties were found in spite of considerable professional development efforts at state and local levels. These results are compared with the Comprehensive Competency-Based Guidance model, and sound practice in school counseling is discussed. Policy questions are raised.

One component of a multi-faceted evaluation of the state's STW initiative is the evaluation of public awareness and opinions of STW as a concept and a vehicle for education reform. In spring 1996, a statewide public poll of parents, businesses and educators was conducted to establish baseline measures of public attitudes toward STW prior to widespread implementation in the schools. In fall 1996, Arizona public school counselors were surveyed as an additional constituent group. This paper highlights findings from the state's baseline study of counselors' opinions toward STW -- especially as compared with the opinions of other constituent groups.

As part of a multi-faceted evaluation of the state's STW initiative, a survey was conducted to establish baseline measures of counselors' time use and attitudes toward STW prior to its widespread implementation in Arizona schools. This paper discusses counselors' roles and responsibilities--that is, how they currently spend their time. The study will be replicated annually, with the hypothesis that if STW has the impact intended, then one should see marked increases in the time spent counseling students on work/career issues.

It’s been more than five decades now since Scottsdale incorporated as a city.During that time, the city emerged as one of the most well-known communities in the Western United States—or, as the local logan says,“The West’s Most Western Town.” From the 1950s onward, Scottsdale combined upscale resorts, an outstanding arts and culture scene, and a spectacular natural setting to create a cachet that few other cities anywhere in the nation could match. So powerful was the Scottsdale name that the city focused on competing nationally with other brand name towns, rather than operating within the context of metropolitan Phoenix.

This report both updates statistics and perceptions and adds new features. Thus, readers may look at quality of life based on how residents feel or on the trend lines revealed in the numbers. What Matters reports what people think about Greater Phoenix, how they view their own lives, and whether they believe the region is on the right or wrong track. The sections are presented in the order of importance assigned to them by the survey rankings (i.e., Education appears first, Public Safety and Crime second, etc).

What Matters is intended to support decision-making on public issues and to provide a reference for policy makers, civic and business leaders, community activists, and other residents. In response to feedback on previous issues, this edition includes additional indicators for healthcare and more information on higher education. Price and income data have been adjusted for inflation, and more information has been added where appropriate for a fuller picture of trends. Different approaches or completely new sources of data were required in some of this issue’s indicators because of changes in data sources. While every effort was made to choose items that would be stable, there is no way to control for how data are collected or reported over the years. On the whole, however, the 1997 baseline remains intact.