In order to communicate effectively about land use in Pima County, we must understand that different individuals and groups of people have assigned meaning to places and landscapes in Pima County in accordance with their experiences and their mode of communication. Ten different cultures and their landscapes are described, providing a fascinating summary of the history of each group in the area.

The author takes issue with the statement, "Only three percent of the cows are from the West" and discusses all that is involved in raising cows that are then shipped east to graze before slaughter. They forget that they were born and raised out here. The Altar Valley alone produces millions of pounds of beef a year.