What has been developed in Orange and San Diego County, Calif. are blueprints for other urbanizing communities committed to striking a balance between growth and development and environmental quality and its notion of livability. These plans successfully put in place conservation measures unprecedented in their scope and breadth and yet do so without compromising the economic vitality of the region.

A series of 51 individual “stakeholder” interviews and two focus groups conducted with members of the Pima County business community in fall, 2001, documented significantly divided opinion about the likely economic impacts of the county’s Sonoran Desert Conservation Plan (SDCP). The results of the stakeholder inquiries were striking. Only one major finding reflected consensus, while several others revealed sharp differences of opinion in the business community about the potential economic impacts of the SDCP and associated initiatives.