This report profiles Yavapai County’s senior industries, beginning with a brief overview of senior industries components and a listing of significant findings of the study. In following sections, the report presents more detailed information on the age group characteristics of county residents, the spending patterns of seniors, the economic composition and relative size of senior industries, and the dynamics and requirements for growth of senior industries. In its conclusion, the report presents a menu of options for strengthening senior industries in Yavapai County. All analysis is based on the latest available demographic and economic data at the time of writing, as well as primary and secondary research performed by Morrison Institute for Public Policy in the fall of 2001.

The Governor's Strategic Partnership for Economic Development has identified 12 industry clusters in Arizona that collectively drive the economy. The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. Tourism is recognized as one of Arizona's 12 industry clusters. In northern Arizona it ranks as the dominant cluster.

Much of the analysis in this report is based on the concept that industry clusters act as primary growth influences on local economies. Strong clusters produce goods or services that can be sold to consumers outside the region, creating a flow of revenue into the region. This influx of revenue stimulates economic activity in other areas of the local economy such as the retail, real estate, or constructions sectors.

This report profiles the tourism cluster in Coconino County with special focus on the Page area. It examines the cluster's composition, relative size, and importance to the regional economy, and it addresses the cluster's dynamics and requirements for growth. In its conclusion, it presents a menu of options for strengthening the cluster in the Page area.

The study was conducted in response to concerns from state leaders about the perceived shortage of construction workers and the impact that this shortage may be having on the industry’s ability to meet the growing residential and commercial demand for construction. The purpose of this study is to document the state of the industry, its workforce, and its capacity to prepare skilled workers to meet a growing demand.

The information in this report is based on telephone interviews with 700 registered voters. One random sample of 500 registered voters was selected from all registered voters living in Arizona. This sample was proportionately stratified so that voters in each of Arizona’s 15 counties were included in the sample. An additional sample of 100 interviews with registered voters living in Pima County was also interviewed. A third random sample of 100 registered voters living in the more rural counties also was interviewed. The purpose of selecting the two smaller samples was to create sub-samples of Pima County and rural voters that could be compared with the opinions of voters in Maricopa County.