The information in this report is based on telephone interviews with 700 registered voters. One random sample of 500 registered voters was selected from all registered voters living in Arizona. This sample was proportionately stratified so that voters in each of Arizona’s 15 counties were included in the sample. An additional sample of 100 interviews with registered voters living in Pima County was also interviewed. A third random sample of 100 registered voters living in the more rural counties also was interviewed. The purpose of selecting the two smaller samples was to create sub-samples of Pima County and rural voters that could be compared with the opinions of voters in Maricopa County.

The General Plan is the primary tool for guiding the future development of the city. On a daily basis the city is faced with tough choices about growth, housing, transportation, neighborhood improvement, and service delivery. A General Plan provides a guide for making these choices by describing long-term goals for the city’s future as well as policies to guide day-to-day decisions.