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41425-Thumbnail Image.jpg
ContributorsJackson, William H. (Author) / Atlantic and Pacific Railroad (Publisher) / W.H. Jackson and Co. (Photographer)
Description

Black and white stereograph card of a man sitting on an outcropping and overlooking the canyon. Circa 1879.

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Created1998-04
Description

A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety

A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo.

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Created1998
Description

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73.

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ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962
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ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962
61938-Thumbnail Image.jpg
ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962
61939-Thumbnail Image.jpg
ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962
61961-Thumbnail Image.jpg
ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962
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ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962
61850-Thumbnail Image.jpg
ContributorsPalgen-Maissoneuve, Mimi, 1918-1995 (Photographer)
Created1942 to 1962