A series of 51 individual “stakeholder” interviews and two focus groups conducted with members of the Pima County business community in fall, 2001, documented significantly divided opinion about the likely economic impacts of the county’s Sonoran Desert Conservation Plan (SDCP). The results of the stakeholder inquiries were striking. Only one major finding reflected consensus, while several others revealed sharp differences of opinion in the business community about the potential economic impacts of the SDCP and associated initiatives.

The purpose of this brief report is to present a balanced look at current issues surrounding the education reform know as "academic standards." The information contained in this report is intended for a business audience. It does not advocate any particular stance or make policy recommendations, but rather presents a platform from which the business community might choose a position.