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Letter of introduction for Dwight B. Heard on the arrival of National Park Service Director Stephen T. Mather to Phoenix. Mather's visit includes trips to Roosevelt Dam and Tumacácori.
Letter from Dwight B. Heard, president and publisher of The Arizona Republican, to Carl T. Hayden about a visit by Stephen Mather.
A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo.