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- All Subjects: Arizona
- Creators: Arizona Indicators (Project)
- Creators: Arizona Office of Tourism
This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The travel and tourism industry matters to Arizona’s economic health and vitality. As one of Arizona’s pillar industries, tourism has been integral to the economic growth and development of the Grand Canyon State shaping it into the amazing destination that it is today. This industry has generated thousands of jobs, billions of dollars in earnings and billions of dollars in tax revenue, all of which contribute to the quality of life for each and every Arizonan.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.
Building upon the work of many others who have contributed to quality of life research in Arizona, this report provides a framework for addressing key issues proactively. The data in Arizona Directions are presented in a highly graphic format with must-read information on our competitiveness, individual action steps, opportunities for public-private partnerships, and public policy options – all rooted in a deep understanding that revenue-neutral options are especially important in our current fiscal situation.
Governor Jan Brewer signed into law the Fiscal 2012 budget that eliminates all child care subsidies in Arizona. While the full impact of that action won’t be felt for weeks and months after the law takes effect July 1, Budget Trax has measured what sharply reduced funding in recent years has meant to working parents, children and businesses, as well as to the potential impact to matching federal funding.
Arizona’s most significant criminal-justice trend of the 2000s has been the enormous growth of the state’s prison population, which far outpaced state population growth and continued upward even as the rate of major crimes dropped. In this edition, the author explores Arizona incarceration trends into the next decade.
One of the greatest threats to cultural vitality in Arizona is the staggering reduction of legislative appropriations for the arts. In this issue, the author explains this important trend in Arizona art and culture over the previous decade.