The Research and Planning Services Division provides data retrieval and analysis for a variety of stakeholders, statistical reporting to a number of County and State entities, and survey design and implementation. Staff is also responsible for strategic planning and Managing for Results reporting and coordination. In the future, this Division will become involved in program evaluation, statistical analysis and research into best practices and trends.

A benchmark survey was conducted by MAG and ADOT in December of 2006 to determine initial attitudes and awareness of litter issues in Arizona and to evaluate littering behavior. A follow-up survey was then conducted in July 2008, at the end of the first two years of the campaign, to determine if any changes in awareness, attitudes or behavior were realized. Subsequent follow-up studies focused on Maricopa County residents.