The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
DescriptionRates for lodging and tours operated by the Fred Harvey Company including El Tovar, Bright Angel Cottages, Hermit Cabins, and Phantom Ranch.
This document is designed to improve compliance with Maricopa County air pollution rules and regulations, with particular emphasis on Rule 310, which deals with fugitive dust sources, a major source of PM-10. It also describes control measures and work strategies that will assist in ensuring compliance with Rule 310. Also…
This document is designed to improve compliance with Maricopa County air pollution rules and regulations, with particular emphasis on Rule 310, which deals with fugitive dust sources, a major source of PM-10. It also describes control measures and work strategies that will assist in ensuring compliance with Rule 310. Also included in this report is a glossary of terms, a brief summary of applicable County air pollution regulations, and detailed information on the requirements for implementation of dust control practices.