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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created2009-08-28
Description

This report examines how effectively Pima County’s natural open-space acquisitions have addressed priorities for conserving species’ habitats and landscape features identified in the Sonoran Desert Conservation Plan. The scope of this study is beyond the County's Multi-Species Conservation Plan, which is a subset of the overall Sonoran Desert Conservation Plan.

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Created2009-08-28
Description

The purpose of this study is to provide the U.S. Fish & Wildlife Service with an analysis that identifies anticipated impacts to each of the covered species and asks the question: How effectively will the County's mitigation lands include the specific habitats of covered species under the Multi-Species Conservation Plan?

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Created2009-01
Description

Develops the methods for using the National Land Cover Dataset to report change by jurisdictions and land ownership by utilizing an existing dataset. Local GIS-based measures of development based on tax assessor records do not provide direct measures of habitat loss.

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Created2000-05
DescriptionDocuments the preparation of a geographic information system cover that represents springs in Pima County, discusses characteristics of certain springs in Pima County, and identifies actions needed to improve the conservation of springs and spring habitats.
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Created2000-04
Description

Chronicles how the intention to conserve a relic population of Gila topminnow under current resource conditions is generally insufficient. We have let the resource base degrade too far to expect project and site specific responses to stem losses, much less lead to recovery. The Gila topminnow was considered to be

Chronicles how the intention to conserve a relic population of Gila topminnow under current resource conditions is generally insufficient. We have let the resource base degrade too far to expect project and site specific responses to stem losses, much less lead to recovery. The Gila topminnow was considered to be among the most common of fishes in the Santa Cruz River system in the early 1940s. Three decades later is was considered endangered; and in another three decades time, its recovery is not foreseeable, given the piecemeal approach to protection efforts.

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ContributorsFonseca, Julia (Author)
Created2000-05
Description

Two studies that describe the progress of riparian mapping that is being developed as part of the Sonoran Desert Conservation Plan.