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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created1992-02
Description

This research study of pavement smoothness measurement was conducted in order to develop and implement an improved highway smoothness construction specification on asphalt concrete pavements. Achieving a higher level of smoothness on highways during construction results in savings to the taxpayer due to reduced wear and tear on vehicles, and

This research study of pavement smoothness measurement was conducted in order to develop and implement an improved highway smoothness construction specification on asphalt concrete pavements. Achieving a higher level of smoothness on highways during construction results in savings to the taxpayer due to reduced wear and tear on vehicles, and longer highway life. Although the current ADOT specification used for highway smoothness addresses localized smoothness problems, it is difficult to administer due to the measurement system used, and provides little impetus to the contractor to improve his quality of work with respect to overall highway smoothness. This study provided data to assist ADOT in developing a new smoothness specification that would provide incentive to contractors to construct smoother pavements and which is easier for ADOT to administer. In order to provide incentive to contractors, a pavement smoothness construction quality control draft specification and associated measurement procedure was produced.