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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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ContributorsFigueroa, Holly L. (Author) / Totura, Christine (Author) / Brien, Spencer (Author) / Wolfersteig, Wendy (Author) / RTI International (Publisher)
Created2014-06
Description

The Maricopa County Department of Public Health and the Southwest Interdisciplinary Research Center at Arizona State University initiated an evaluation of ASU’s Tobacco-Free Campus policy, which went into effect on August 1, 2013. The purpose of this evaluation is to assess the impacts of this policy on the ASU community

The Maricopa County Department of Public Health and the Southwest Interdisciplinary Research Center at Arizona State University initiated an evaluation of ASU’s Tobacco-Free Campus policy, which went into effect on August 1, 2013. The purpose of this evaluation is to assess the impacts of this policy on the ASU community and environment. This report summarizes tobacco consumption patterns, norms and perceptions surrounding tobacco use, tobacco litter on campus, and overall benefits of a tobacco-free campus both before and after policy implementation.

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ContributorsFigueroa, Holly L. (Author) / Lynch, Ashley (Author) / Totura, Christine (Author) / Wolfersteig, Wendy (Author) / RTI International (Publisher)
Created2014-06
Description

In 2006, the Smoke-Free Arizona Act outlawed smoking within most enclosed public spaces and places of employment primarily to reduce the exposure of individuals to harmful secondhand smoke. The purpose of the Maricopa County Smoke-Free Parks Policy Assessment is three-fold: 1) to evaluate the extent and health impact of tobacco

In 2006, the Smoke-Free Arizona Act outlawed smoking within most enclosed public spaces and places of employment primarily to reduce the exposure of individuals to harmful secondhand smoke. The purpose of the Maricopa County Smoke-Free Parks Policy Assessment is three-fold: 1) to evaluate the extent and health impact of tobacco usage in public parks; 2) analyze smoke-free parks policies that have been proposed in cities, counties, and states nationwide; and 3) to assess the feasibility of introducing and implementing similar policies in Arizona, and in Maricopa County in particular.

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Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

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Created2012-03
Description

Land Use and Traffic Congestion is an investigation into the links among land use, travel behavior, and traffic congestion. Researchers focused on four transportation corridors in the Phoenix area: three older neighborhoods with relatively mixed, higher density land use, and one suburban area with lower density but high traffic volumes.

Land Use and Traffic Congestion is an investigation into the links among land use, travel behavior, and traffic congestion. Researchers focused on four transportation corridors in the Phoenix area: three older neighborhoods with relatively mixed, higher density land use, and one suburban area with lower density but high traffic volumes. The analysis suggested that the higher density corridors exhibited less congestion due to the greater mix of uses, shorter trip lengths, more travel by transit and non-motorized modes, and the presence of a secondary street grid system.

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Contributors林, 清 (Contractor)
Created1854-03-06
Description
A contract between, Sim Cheng Cristobal, a Chinese settler, and the agent of Ignacio Fernandez de Castro. The contract was to last for an undisclosed amount of time and lists the legal requirements of both the employee and the employer. Signed by MacKay, the agent, and Cristobal, who signed in

A contract between, Sim Cheng Cristobal, a Chinese settler, and the agent of Ignacio Fernandez de Castro. The contract was to last for an undisclosed amount of time and lists the legal requirements of both the employee and the employer. Signed by MacKay, the agent, and Cristobal, who signed in Chinese. Also features the contract in Chinese.