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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created2012
Description

The Arizona Chronic Disease Strategic Plan is a 3-year plan designed to address chronic disease prevention and control. The plan was developed by Arizona stakeholders, both those who currently are and are not engaged in chronic disease prevention and control. To ensure the plan is not “top down” and driven

The Arizona Chronic Disease Strategic Plan is a 3-year plan designed to address chronic disease prevention and control. The plan was developed by Arizona stakeholders, both those who currently are and are not engaged in chronic disease prevention and control. To ensure the plan is not “top down” and driven by priorities identified by the state health department, community stakeholders were engaged in developing this strategic plan from the start. This plan was created through a community process and represents voices from across the state.

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ContributorsWalsh, Michele (Author) / Dominguez, Violeta (Author) / Daws, John (Author) / The Pride Publishing Company (Contributor)
Created2013
Description

The goal of the current project was to develop an evaluation framework for BTCD Community Partners that could guide efforts to determine effectiveness and promote sustainability of Arizona’s community-based tobacco control and chronic disease management programs.

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ContributorsEmbry, Venita (Author) / RTI International (Contributor)
Created2015-01
Description

RTI International is working on behalf of the Arizona Department of Health Services’ Bureau of Tobacco and Chronic Disease to identify existing tobacco-related data and data needs. RTI interviewed ADHS-BTCD’s partnering organizations by telephone and conducted an environmental scan of existing public use datasets. This report describes the results obtained

RTI International is working on behalf of the Arizona Department of Health Services’ Bureau of Tobacco and Chronic Disease to identify existing tobacco-related data and data needs. RTI interviewed ADHS-BTCD’s partnering organizations by telephone and conducted an environmental scan of existing public use datasets. This report describes the results obtained from the environmental scan and the partner telephone interviews, and it discusses recommendations for addressing the identified data gaps.

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ContributorsGlos, Alexander (Contributor) / The Pride Publishing Company (Publisher)
Created2013-05-01
Description

Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.

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ContributorsArizona Office of Tourism (Author)
Created2014
Description

Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and

Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.

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Created2011-06
Description

An E-survey was sent to thousands of practitioners across industry sectors -- lodging, restaurants/bars, attractions, travel and tour providers, and destination marketing organizations. The study found that Arizona's tourism industry is doing a great deal to build a more sustainable future.

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Created2011-06
Description

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted marketing efforts, product development, and advocacy for a burgeoning industry that is critical to the health of these rural regional economies.