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Created2014-08
Description

A study of a sample of individuals who contacted the Scottsdale Convention and Visitors Bureau from April 2013 to March 2014, to determine their travel patterns (length of stay, activities during stay, trip spending, etc.) and demographics.

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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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ContributorsPryor, Debra (Author) / Partners in Brainstorms, Inc. (Publisher)
Created2014-02
Description

Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM

Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM utilizes electronic media, namely a website and Facebook Page, to reach customers and potential tourists. The Facebook Page enables users to engage in dialogue and interaction with each other—uploading photographs, sharing accounts of personal travel experiences, and reacting to specific AHM content—thereby personalizing their connection with the magazine and fellow users.

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Created2014-03
Description

In fiscal year 2013, the Department paid at least $14.6 million for transportation services for child protective services clients. However, the Department does not use performance measurement to manage and evaluate these services, including overseeing contracted transportation providers. The Department should develop and implement a performance measurement system to evaluate

In fiscal year 2013, the Department paid at least $14.6 million for transportation services for child protective services clients. However, the Department does not use performance measurement to manage and evaluate these services, including overseeing contracted transportation providers. The Department should develop and implement a performance measurement system to evaluate these services and ensure that this system provides the necessary data to evaluate the appropriateness and cost-effectiveness of contracting for these services. In addition, although the Department has implemented some procedures to help ensure proper payments to transportation providers for these services, additional steps would help address internal control deficiencies.

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Created2014-10
Description

The best setting for abused or neglected children who are removed from their homes is a family-based setting, such as with a relative or in licensed foster care. Because it is not family-based, congregate care, such as emergency shelters, group homes, and residential treatment centers, is the least preferred placement

The best setting for abused or neglected children who are removed from their homes is a family-based setting, such as with a relative or in licensed foster care. Because it is not family-based, congregate care, such as emergency shelters, group homes, and residential treatment centers, is the least preferred placement option. However, the number of Arizona children and the length of time they are in congregate care has increased and as a result, the costs for this placement type nearly doubled between fiscal years 2009 and 2013. Contributing to the increase in congregate care use is an inadequate supply of foster care homes; various state practices, including some related to permanency goals and activities; and inadequate access to behavioral health services. Although the Arizona Department of Child Safety has taken some steps to reduce the use of congregate care, it should consider other states’ experiences to identify multiple strategies for reducing its use.

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Created2011-06
Description

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted marketing efforts, product development, and advocacy for a burgeoning industry that is critical to the health of these rural regional economies.

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Created2011-06
Description

An E-survey was sent to thousands of practitioners across industry sectors -- lodging, restaurants/bars, attractions, travel and tour providers, and destination marketing organizations. The study found that Arizona's tourism industry is doing a great deal to build a more sustainable future.

Created2013 to 2015
Description

This study documents the economic significance of the travel industry in Arizona's legislative districts.

Created2003 to 2007
Description

The Drug Endangered Children Program has continued to address effectively the needs of children found within meth lab environments and to prosecute those responsible for their suffering. Funding provided by the Governor’s Office of Children, Youth and Families along with assistance from collaborative partners have allowed the Attorney General’s Office

The Drug Endangered Children Program has continued to address effectively the needs of children found within meth lab environments and to prosecute those responsible for their suffering. Funding provided by the Governor’s Office of Children, Youth and Families along with assistance from collaborative partners have allowed the Attorney General’s Office to complete key accomplishments.