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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona. Department of Transportation (Issuing body) / Jacobs Engineering Group (Publisher)
Created2015-02
Description

Project Summary

Passing and climbing lanes provide additional lanes for vehicles to safely pass other vehicles while maintaining speeds. Implementing passing and climbing lane projects provides traffic operational and safety benefits at a cost that is far less than fully widening a highway. In an effort to enhance safety and mobility

Project Summary

Passing and climbing lanes provide additional lanes for vehicles to safely pass other vehicles while maintaining speeds. Implementing passing and climbing lane projects provides traffic operational and safety benefits at a cost that is far less than fully widening a highway. In an effort to enhance safety and mobility on Arizona's roadways, the Arizona Department of Transportation is currently updating the 2003 Passing and Climbing Lanes Prioritization Study. This update intends to further refine the identification and prioritization methodology previously utilized and to develop a prioritized list of candidate locations that would provide the most benefit to the traveling public.
Study Objectives

    Review previous studies and research current best practices.
    Analyze the safety and performance benefits of passing/climbing lanes constructed since the previous study.
    Develop a revised methodology and ranking criteria.
    Obtain feedback from ADOT District Engineers and other stakeholders, such as rural COGs and MPOs.
    Develop a new prioritized list of candidate passing/climbing lane projects.