This study from the citizens of the Arivaca community proposes to establish an Arivaca Resource Management Zone, where a atwo level management plan integrates the otherwise fragmented land use and water policies of the various regulatory agencies. The Arivaca watershed contains one of the last remaining cienegas and perennial streams…
This study from the citizens of the Arivaca community proposes to establish an Arivaca Resource Management Zone, where a atwo level management plan integrates the otherwise fragmented land use and water policies of the various regulatory agencies. The Arivaca watershed contains one of the last remaining cienegas and perennial streams in southern Arizona. These unusual water features exist because the area is still in a state of balance, where annual water consumption is less than the natural recharge replenishing the aquifer during years of average precipitation.
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
DescriptionRates for lodging and tours operated by the Fred Harvey Company including El Tovar, Bright Angel Cottages, Hermit Cabins, and Phantom Ranch.