Matching Items (86)
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ContributorsArizona. Department of Transportation (Issuing body) / Kimley-Horn and Associates (Publisher) / Lee Engineering (Publisher)
Created2015-08-31
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
ContributorsEakin, J. R. (Author)
Created1924-10-24
Description
Travel statistics for Grand Canyon National Park.
ContributorsEakin, J. R. (Author) / United States National Park Service (Publisher)
Created1924-03-05
Description
Press release comparing visitor attendance to the park by year. A 26 percent increase from 1923 to 1924 is noted.
ContributorsEakin, J. R. (Author)
Created1924-03-05
DescriptionTravel statistics on visitors by rail and automobile between 1922-1924.
ContributorsUnited States National Park Service (Publisher)
Created1926-12-27
DescriptionRequest for proposals to operate hotels, buildings, camps and facilities near the North Rim of the Grand Canyon National Park.
ContributorsFred Harvey (Publisher)
Created1923
DescriptionRates for lodging and tours operated by the Fred Harvey Company including El Tovar, Bright Angel Cottages, Hermit Cabins, and Phantom Ranch.
ContributorsMather, Stephen T. (Author)
Created1924-04-21
Description
Letter from Stephen T. Mather to Carl T. Hayden thanking Hayden for his advice about visiting Arizona.
ContributorsGolub, Aaron (Author) / Wiek, Arnim (Author) / Arizona State University. School of Sustainability (Contributor)
Created2014-03
Description
This appendix contains descriptive data on housing conditions in Gateway through a series of tables, charts, and maps.