Matching Items (8)
Filtering by
- All Subjects: Goodman, Frank R., 1882-1968
- All Subjects: Tourism
- Creators: Hayden, Carl T.
- Creators: United States. Federal Highway Administration
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
ContributorsHayden, Carl T. (Author)
Created1924-03-25
Description
Letter of introduction for Dwight B. Heard on the arrival of National Park Service Director Stephen T. Mather to Phoenix. Mather's visit includes trips to Roosevelt Dam and Tumacácori.
ContributorsHayden, Carl T. (Author)
Created1922-12-15
Description
Letter from Carl Hayden to F. R. Goodman regarding the construction of new roads.
ContributorsHayden, Carl T. (Author)
Created1924-03-25
Description
Letter from Carl Hayden to M. J. Riordan expressing his support for Coconino County in turning over the Bright Angel Trail to the federal government.
ContributorsHayden, Carl T. (Author)
Created1923-10-13
Description
Letter from Carl Hayden to R.P Gilliland regarding the sale of Bright Angel Trail (Ariz.) and construction of the President's Highway from Maine, AZ to the Grand Canyon.
ContributorsHayden, Carl T. (Author)
Created1924-07-18
Description
Letter from Carl T. Hayden to F. R. Goodman concerning the purchase of Bright Angel Trail and construction of an approach road to the park.
ContributorsHayden, Carl T. (Author)
Created1924-03-11
DescriptionCarl Hayden speech to Congress on the sale of Bright Angel Trail.