Matching Items (2)

Filtering by

Clear all filters

43597-Thumbnail Image.png

The Impact of Arizona Highways Magazine on Tourism

Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

Contributors

Created

Date Created
2012-03