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Five-Year Strategic Plan (Arizona Office of Tourism)

Description

Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the

Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.

Contributors

Agent

Created

Date Created
2014

Arizona Tourism Statistical Report: Statewide and Regional Tourism Indicators

Description

This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.

Contributors

Agent

Created

Date Created
2002 to 2012

Media Plan (Arizona Office of Tourism)

Description

The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.

Contributors

Agent

Created

Date Created
2006 to 2014

Marketing Plan and Programs Guide

Description

This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.

Contributors

Agent

Created

Date Created
2007 to 2008

Crossroads

Description

Offers in-depth tourism related articles on issues and trends affecting Arizona’s travel industry, including great industry professional and AOT staff interviews that really highlight the dynamic individuals that make up this industry.

Contributors

Agent

Created

Date Created
2006 to 2007