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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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ContributorsGlos, Alexander (Contributor) / The Pride Publishing Company (Publisher)
Created2013-05-01
Description

Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.

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ContributorsMatthes, F. (Author) / Evans, R. T. (Author) / The Military engineer (Publisher)
Created1926-05
DescriptionGeological Survey of the Grand Canyon in published journal. Vol. XVIII, No. 99.
ContributorsThe Pride Publishing Company (Author)
Created2013-06
Description

This study is specifically focused on the contribution to the Arizona economy from out-of-state visitors engaged in organized bicycling activities in the state, and out-of-state customers, wholesale or retail, of bicycle products made or sold in Arizona.

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Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

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ContributorsUtagawa Yoshikazu (Artist) / 歌川 芳員 (Artist) / The Pride Publishing Company (Publisher)
Created1858
Description

This ōban triptych depicts Minamoto Yoshitsune 源 義經 (center left) and his retainers after their victory over the troops of Minamoto no Yoshinaka at the battle of Hōjūjidono in 1184. The warrior monk Musashibō Benkei 武藏坊 辨慶 sits to the right of Yoshitsune. In the lower-right corner lie the decapitated

This ōban triptych depicts Minamoto Yoshitsune 源 義經 (center left) and his retainers after their victory over the troops of Minamoto no Yoshinaka at the battle of Hōjūjidono in 1184. The warrior monk Musashibō Benkei 武藏坊 辨慶 sits to the right of Yoshitsune. In the lower-right corner lie the decapitated heads of Nenoi Ōyata 根井 大弥太 and Gonrokurō 権六郎.

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ContributorsUtagawa Hiroshige II (Artist) / 二代目 歌川 広重 (Artist) / The Pride Publishing Company (Publisher)
Created1862
DescriptionThis triptych shows the first Kamakura shogun, Minamoto no Yoritomo, paying an official visit to the emperor at his residence in Kyōtō.
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Created2012-03
Description

Land Use and Traffic Congestion is an investigation into the links among land use, travel behavior, and traffic congestion. Researchers focused on four transportation corridors in the Phoenix area: three older neighborhoods with relatively mixed, higher density land use, and one suburban area with lower density but high traffic volumes.

Land Use and Traffic Congestion is an investigation into the links among land use, travel behavior, and traffic congestion. Researchers focused on four transportation corridors in the Phoenix area: three older neighborhoods with relatively mixed, higher density land use, and one suburban area with lower density but high traffic volumes. The analysis suggested that the higher density corridors exhibited less congestion due to the greater mix of uses, shorter trip lengths, more travel by transit and non-motorized modes, and the presence of a secondary street grid system.

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ContributorsAustin, Diane E. (Author) / Wolf, Barbara (Author) / The Pride Publishing Company (Publisher)
Created2001-10
Description

The research presented here documents institutional and organizational factors affecting fire management on tribal lands. Two case studies of fires occurring on tribal lands in Arizona provide insights into how these factors converged to influence the course of events. This study considers historic as well as current conditions and events

The research presented here documents institutional and organizational factors affecting fire management on tribal lands. Two case studies of fires occurring on tribal lands in Arizona provide insights into how these factors converged to influence the course of events. This study considers historic as well as current conditions and events because these affect whether or not people are receptive to information, to planning, and to working together. Though it focuses on decision making within tribes and agencies responsible for tribal lands, its findings are relevant for other locations as well.