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Created2016-09
Description

The Arizona Department of Transportation (ADOT) operates a transportation library. The mission of the ADOT Library is to provide ADOT employees with the published information they need to carry out their job responsibilities contributing to a safe, efficient, and cost-effective transportation system in Arizona. Historically, ADOT's librarians have used professional

The Arizona Department of Transportation (ADOT) operates a transportation library. The mission of the ADOT Library is to provide ADOT employees with the published information they need to carry out their job responsibilities contributing to a safe, efficient, and cost-effective transportation system in Arizona. Historically, ADOT's librarians have used professional judgment to decide which materials to add to the collection. This research is the first formal investigation to determine the information needs of ADOT staff and the role of the Library in meeting those needs. This study has provided information regarding: (a) the information needs of the ADOT staff, including the means by which they currently obtain the information they need; (b) preferences regarding access to Library services and resources; and (c) awareness and use of the ADOT Library. Findings from the study also provided insights into the role of transportation libraries, the extent to which ADOT Library practices align with acknowledged effective practices in transportation libraries overall, and opportunities for ongoing improvement and enhancement of Library operations, communications and marketing efforts, customer service, and valuation. Recommendations were developed to facilitate delivery of ADOT Library services in fiscal periods characterized by severe budgetary constraints and limited resources as well as in less constricted fiscal periods permitting continued investment in ADOT Library resources (staff, collection materials, information technologies). The research findings can be used by ADOT to inform strategic and contingency planning efforts and will enable ADOT to make data-driven decisions regarding the Library collection and services.

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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created2013-05
Description

Some freeway users complain that new freeway segments fill up with traffic during peak hours immediately after construction. Because of this concern, the debate about the costs and benefits of freeways often centers on relieving congestion. The literature states that the long-term relief of congestion is an elusive goal. While

Some freeway users complain that new freeway segments fill up with traffic during peak hours immediately after construction. Because of this concern, the debate about the costs and benefits of freeways often centers on relieving congestion. The literature states that the long-term relief of congestion is an elusive goal. While congestion is a pervasive feature of freeways, it does not mean that constructing them is useless. This study helps to demonstrate that the great benefit of freeways is to facilitate travel rather than reduce peak-hour congestion. The study finds that the facilitated travel far outweighs the cost of freeway construction. Even if new freeway capacity becomes congested during peak travel hours, there is still great benefit in the increased travel mobility that can be accommodated.

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Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

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ContributorsMatthes, F. (Author) / Evans, R. T. (Author) / The Military engineer (Publisher)
Created1926-05
DescriptionGeological Survey of the Grand Canyon in published journal. Vol. XVIII, No. 99.
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Created2000-01
Description

Tourism is one of 12 industry clusters widely considered to be driving the Arizona economy according to the Governor’s Strategic Partnership for Economic Development (GSPED). The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for

Tourism is one of 12 industry clusters widely considered to be driving the Arizona economy according to the Governor’s Strategic Partnership for Economic Development (GSPED). The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. In northern Arizona, tourism ranks as the predominant industry cluster. This paper provides a profile of the tourism cluster in Coconino County, with special focus on the Flagstaff area. It examines the cluster’s composition, relative size and importance to the regional economy. It addresses the cluster’s dynamics and requirements for growth. It reviews important national and worldwide trends affecting tourism in Arizona, as well as the special characteristics of gateway communities. And, finally, it presents a menu of actions to choose from for strengthening the cluster in both Flagstaff and Coconino County.

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Created2000-05
Description

The Governor's Strategic Partnership for Economic Development has identified 12 industry clusters in Arizona that collectively drive the economy. The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. Tourism is recognized as

The Governor's Strategic Partnership for Economic Development has identified 12 industry clusters in Arizona that collectively drive the economy. The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. Tourism is recognized as one of Arizona's 12 industry clusters. In northern Arizona it ranks as the dominant cluster.

Much of the analysis in this report is based on the concept that industry clusters act as primary growth influences on local economies. Strong clusters produce goods or services that can be sold to consumers outside the region, creating a flow of revenue into the region. This influx of revenue stimulates economic activity in other areas of the local economy such as the retail, real estate, or constructions sectors.

This report profiles the tourism cluster in Coconino County with special focus on the Page area. It examines the cluster's composition, relative size, and importance to the regional economy, and it addresses the cluster's dynamics and requirements for growth. In its conclusion, it presents a menu of options for strengthening the cluster in the Page area.