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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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Created2015-06
Description

As part of the Long Term Pavement Performance (LTPP) Program, the Arizona Department of Transportation constructed eight Specific Pavement Studies 9 (SPS‐9) test sections on Interstate 10 near Phoenix is an overlay project and is accordingly given independent analysis and documentation in this report separate from Arizona SPS‐9B projects located

As part of the Long Term Pavement Performance (LTPP) Program, the Arizona Department of Transportation constructed eight Specific Pavement Studies 9 (SPS‐9) test sections on Interstate 10 near Phoenix is an overlay project and is accordingly given independent analysis and documentation in this report separate from Arizona SPS‐9B projects located on US 93, which were new construction and are documented in a separate report. The SPS‐9A project studied the effect of asphalt specification and mix designs on flexible pavements, specifically comparing Superpave binders with commonly used agency binders. Opened to traffic in 1995, the project was monitored at regular intervals until it was rehabilitated in 2005. Surface distress, profile, and deflection data collected throughout the life of the pavement were used to evaluate the performance of various flexible pavement design features, layer configurations, and thickness. This report documents the analyses conducted as well as practical findings and lessons learned that will be of interest to ADOT.

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Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

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ContributorsMatthes, F. (Author) / Evans, R. T. (Author) / The Military engineer (Publisher)
Created1926-05
DescriptionGeological Survey of the Grand Canyon in published journal. Vol. XVIII, No. 99.