This study is specifically focused on the contribution to the Arizona economy from out-of-state visitors engaged in organized bicycling activities in the state, and out-of-state customers, wholesale or retail, of bicycle products made or sold in Arizona.

Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.

This is the fourth study conducted by The University of Arizona since the late 1970s which assesses direct spending by Mexican visitors and estimates their total economic impact on Arizona.

This triptych shows a scene from the kabuki play Yoshitsune Senbon Zakura (Yoshitsune and the Thousand Cherry Trees).