Matching Items (7)
Filtering by

Clear all filters

Economic Impact Study of Bicycling in Arizona: Out-of-State Bicycle Tourists & Exports

ContributorsThe Pride Publishing Company (Author)
Created2013-06
Description

This study is specifically focused on the contribution to the Arizona economy from out-of-state visitors engaged in organized bicycling activities in the state, and out-of-state customers, wholesale or retail, of bicycle products made or sold in Arizona.

Regional Economic Indicators and Initiatives, Arizona-Sonora Region

ContributorsPavlakovich-Kochi, Vera (Author) / The Pride Publishing Company (Sponsor)
Created2003 to 2009
Description

In 1993, the Arizona-Mexico Commission and its sister organization, the Comisión Sonora-Arizona, initiated a binational strategic economic planning process to analyze how the two neighboring states could increase their regional competitiveness in the world economy and enhance the overall quality of life for their residents. One of the recommendations of…

In 1993, the Arizona-Mexico Commission and its sister organization, the Comisión Sonora-Arizona, initiated a binational strategic economic planning process to analyze how the two neighboring states could increase their regional competitiveness in the world economy and enhance the overall quality of life for their residents. One of the recommendations of the Strategic Economic Development Vision was to develop a set of indicators as a tool to monitor progress toward the goals of binational economic development. The purpose of the Regional Economic Indicators is to help policy and decision-makers understand and monitor economic changes in the Arizona-Sonora region and to support policies that promote economic transformation, investment and entrepreneurship in the region.
118193-Thumbnail Image.png

Arizona Highways Magazine: Tracking Shifts in Reader Habits

ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
118124-Thumbnail Image.png

The Impact of Arizona Highways Magazine's Facebook Page

ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
42068-Thumbnail Image.png

Arizona Office of Tourism China Market Strategic Plan: 2013-2014

ContributorsGlos, Alexander (Contributor) / The Pride Publishing Company (Publisher)
Created2013-05-01
Description

Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.

43597-Thumbnail Image.png

The Impact of Arizona Highways Magazine on Tourism

ContributorsAndereck, Kathleen L. (Author) / Arizona. Department of Transportation. Research Center (Publisher)
Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

41508-Thumbnail Image.png

Map of Grand Canyon National Park

ContributorsMatthes, F. (Author) / Evans, R. T. (Author) / The Military engineer (Publisher)
Created1926-05
DescriptionGeological Survey of the Grand Canyon in published journal. Vol. XVIII, No. 99.