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ContributorsThe Pride Publishing Company (Author)
Created2013-06
Description

This study is specifically focused on the contribution to the Arizona economy from out-of-state visitors engaged in organized bicycling activities in the state, and out-of-state customers, wholesale or retail, of bicycle products made or sold in Arizona.

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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
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ContributorsGlos, Alexander (Contributor) / The Pride Publishing Company (Publisher)
Created2013-05-01
Description

Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.

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ContributorsCarter, Rebecca H. (Author) / Tschakert, Petra (Author) / Morehouse, Barbara Jo (Author) / The Pride Publishing Company (Publisher)
Created2000-03
Description

Conventional wisdom often views the urban water sector as being among the more sensitive sectors in the arid U.S. Southwest. To test this assumption, the Climate Assessment Project for the Southwest analyzed the water budgets of five Arizona cities to determine how severe the impacts would be from the deepest

Conventional wisdom often views the urban water sector as being among the more sensitive sectors in the arid U.S. Southwest. To test this assumption, the Climate Assessment Project for the Southwest analyzed the water budgets of five Arizona cities to determine how severe the impacts would be from the deepest one-, five-, and ten-year droughts on record. Case study sites for the analysis included the Phoenix Active Management Area, Tucson Active Management Area, Santa Cruz Active Management Area, and the Benson and Sierra Vista subwatersheds of the San Pedro River.

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ContributorsCarter, Rebecca H. (Author) / Morehouse, Barbara Jo (Author) / The Pride Publishing Company (Publisher)
Created2001-11
Description

This document provides a summary of international, federal, state, and local laws and policies that may facilitate or constrain decision making within the context of climate impacts. The evaluation concludes that Arizona has a reasonably well-developed structure for governing water management in the more stringently managed areas of the state.

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ContributorsMatthes, F. (Author) / Evans, R. T. (Author) / The Military engineer (Publisher)
Created1926-05
DescriptionGeological Survey of the Grand Canyon in published journal. Vol. XVIII, No. 99.