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- All Subjects: Tourism
- All Subjects: Matthes, François Émile, 1874-1948
- All Subjects: Traffic congestion--Prevention
- Creators: Arizona. Department of Transportation. Research Center
- Creators: Evans, R. T.
The report provides a suite of recommended strategies to reduce single-occupant vehicle traffic in the urban areas of Phoenix and Tucson, Arizona, which are presented as a travel demand management toolbox. The toolbox includes supporting research on how to deliver, monitor, and fund implementation of the strategies, and a framework for the development of performance measures to assess their effectiveness. The research effort included studies of travel behavior in Phoenix and Tucson, reviews of best-practice measures nationally, and those in use in Arizona today, and interviews with local and national TDM professionals.
The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.