Matching Items (8)
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- All Subjects: Tourism
- All Subjects: Gambling
- All Subjects: Hunting
- All Subjects: Matthes, François Émile, 1874-1948
- Creators: United States Department of the Interior
- Creators: Breunig, Robert G.
- Creators: Evans, R. T.
- Creators: Ginn, Diane Hart
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsUnited States Department of the Interior (Publisher)
DescriptionBooklet with description of the Grand Canyon. Circa 1915.
ContributorsEdwards, John H. (Author) / United States Department of the Interior (Publisher)
Created1926-04-02
DescriptionGrand Canyon National Park General Regulations.
ContributorsIckes, Harold L. (Author) / United States Department of the Interior (Publisher)
Created1940
DescriptionGuide Leaflet No. 3 detailing the west rim drive in the Grand Canyon.
ContributorsIckes, Harold L. (Author) / United States Department of the Interior (Publisher)
Created1933
DescriptionGuide Leaflet No. 1 detailing the desert view drive of the Grand Canyon.
ContributorsMatthes, F. (Author) / Evans, R. T. (Author) / The Military engineer (Publisher)
Created1926-05
DescriptionGeological Survey of the Grand Canyon in published journal. Vol. XVIII, No. 99.
ContributorsGrant, Michael, 1951- (Host) / D'Alli, Richard (Reporter) / Goodwin, Frederick K., 1936- (Contributor) / Deernose, Kitty Belle (Interviewee) / Breunig, Robert G. (Interviewee) / Public Broadcasting Service (Broadcaster)
Created1985-06-25
Description
Lithium II Package (D'Alli); Martin Puncke Remote Interview (Grant); Native Peoples of the Southwest Package (Britton). Segments on manic depression (its impact on people, treatment options, and drug overdoses), gambling, and an indigenous cultural art exhibition at the Heard Museum.
ContributorsGrant, Michael, 1951- (Host) / Kolbe, John W., 1940- (Interviewee) / Twist, Steven J. (Interviewee) / Breunig, Robert G. (Interviewee) / Public Broadcasting Service (Broadcaster)
Created1988-03-30
DescriptionJohn Kolbe Remote Interview (Shelton); Gambling Law Package, Sen. Doug Todd Remote Interview (Palacio); Desert Gardens: Plants and People of the Sonoran Desert (Britton). Segments on an update on Governor Mecham's Senate impeachment trial, existing gambling legislation that is hurting charities, and the Desert Botanical Garden's new ethnobotany trail.