A comprehensive research program for the characterization of storm water runoff from an Arizona highway was conducted from January through December 2007. The study area covered a portion of the Loop 202 freeway west of Mesa Drive to a retention basin east of Lindsay Road in Mesa, Arizona. Storm water…
A comprehensive research program for the characterization of storm water runoff from an Arizona highway was conducted from January through December 2007. The study area covered a portion of the Loop 202 freeway west of Mesa Drive to a retention basin east of Lindsay Road in Mesa, Arizona. Storm water samples were collected from two storm water detention basins and a discharge point to the Salt River. The study was conducted by manually collecting storm water samples with passive automatic samplers and analyzing them for various roadway constituents. A primary objective of this research effort was to establish baseline values of constituents in ADOT highway runoff, aiding in the evaluation of related best management practices. A total of 16 storm water samples was collected from the research area between January 2007 and December 2007.
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
