Matching Items (4)
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- All Subjects: Tourism
- All Subjects: Automobiles--Motors--Exhaust gas--Measurement
- Creators: Arizona. Department of Transportation. Research Center
ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Cambridge Systematics (Publisher) / Eastern Research Group, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-08
Description
This report provides an implementation plan that allows the Arizona Department of Transportation and other agencies in Arizona to make optimal use, through local data inputs, of the United States (US) Environmental Protection Agency's (EPA) Motor Vehicle Emissions Simulator (MOVES) model. MOVES is the federally approved mobile source emissions model for use in State Implementation Plan development and conformity analysis, and is recommended for other transportation air quality analysis purposes. EPA requires or recommends using local data for many of the model's inputs. This report includes an assessment of Arizona-specific data and the processing necessary to create these inputs, plus a demonstration of data-processing procedures using Yuma County as a case study. The recommendations are intended for applying the MOVES model anywhere in the state of Arizona, but are not meant to supersede work by metropolitan agencies that may use more detailed data than available in other regions of the state. This study focuses on the latest release of the model, MOVES2014.
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
ContributorsAndereck, Kathleen L. (Author) / Arizona. Department of Transportation. Research Center (Publisher)
Created2012-03
Description
The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.