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All Subjects: Tourism
All Subjects: Roads--Interchanges and intersections
Creators: United States. Department of Transportation

Comparative Analysis of Leading and Lagging Left Turns: Final Report

ContributorsArizona. Department of Transportation (Issuing body) / Lee Engineering (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)

Created1991-07

Description

This project was undertaken to compare operational and safety characteristics of leading versus lagging protected left turn operation. The measures of effectiveness included field measured intersection delay with leading and with lagging left turns. Intersections in Pima County, Glendale, Tempe and Mesa, Arizona were studied with both leading and lagging operation. Intersection delay studies were also done with first car versus third car actuation of leading protected left turn phases. Signal progression was studied with leading, lagging and combination of leading and lagging left turns which provided the best progression. This evaluation was accomplished with an instrumented vehicle and travel time runs throughout a grid. Accident studies were conducted in Tucson, Pima County and Scottsdale, Arizona. These studies compared accident frequency before and after the conversion from leading to lagging left turns. A public opinion survey was conducted to obtain motorists' preference of leading or lagging left turns.

Arizona Highways Magazine: Tracking Shifts in Reader Habits

ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)

Created2016-09

Description

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.

The Impact of Arizona Highways Magazine's Facebook Page

ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)

Created2014-02