Impact of Arizona Highways Magazine's Facebook Page
Description
Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM utilizes electronic media, namely a website and Facebook Page, to reach customers and potential tourists. The Facebook Page enables users to engage in dialogue and interaction with each other—uploading photographs, sharing accounts of personal travel experiences, and reacting to specific AHM content—thereby personalizing their connection with the magazine and fellow users.
Agent
- Pryor, Debra (Author)
- Partners in Brainstorms, Inc. (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-02
