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Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.

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ContributorsPryor, Debra (Author) / Partners in Brainstorms, Inc. (Publisher)
Created2014-02
Description

Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM

Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM utilizes electronic media, namely a website and Facebook Page, to reach customers and potential tourists. The Facebook Page enables users to engage in dialogue and interaction with each other—uploading photographs, sharing accounts of personal travel experiences, and reacting to specific AHM content—thereby personalizing their connection with the magazine and fellow users.

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Created2014-08
Description

A study of a sample of individuals who contacted the Scottsdale Convention and Visitors Bureau from April 2013 to March 2014, to determine their travel patterns (length of stay, activities during stay, trip spending, etc.) and demographics.

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Created2006
Description

This report is a reexamination of visitor data first reported in the multi-year "Survey of Visitors to Arizona’s Tribal Lands," which was commissioned by the Arizona Office of Tourism and conducted in 2004-05 by the Arizona Hospitality Research and Resource Center at Northern Arizona University. That study, released in December

This report is a reexamination of visitor data first reported in the multi-year "Survey of Visitors to Arizona’s Tribal Lands," which was commissioned by the Arizona Office of Tourism and conducted in 2004-05 by the Arizona Hospitality Research and Resource Center at Northern Arizona University. That study, released in December 2005, analyzed visitor data collected for eight Arizona American Indian tribes and presented that data in aggregate for all tribes. This report, on the other hand, disaggregates that original database to take a more in-depth look at visitor patterns at Rural versus Metro tribes in Arizona.

Generally, this second study found that visitors to Rural and Metro tribes in Arizona are similar in many ways – parties of two persons; parties composed largely of family members; similar educational and income levels; private vehicles as travel mode; similar sightseeing and cultural/heritage activities; similar information sources; relatively high satisfaction levels; and, many similar shopping purchases. The survey also found some significant differences, however, including the following: Travel parties visiting Rural tribes contained more children, more Arizona residents, and had higher numbers of repeat visitors. Visitors to Rural tribes were also more likely to describe the tribe as their main destination; were more likely to engage in recreation and outdoor activities; stayed longer; and, consequently had higher spending. Visitors to Metro tribes were slightly older and visited the tribe as one stop on a longer trip. Visitors also reported slightly higher satisfaction levels at Metro tribes.

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Created2005-12
Description

A survey of visitors to Native American tribal lands in Arizona was commissioned by the Arizona Office of Tourism and conducted by NAU’s Arizona Hospitality Research & Resource Center in 2004-2005. This research constituted the first major study of visitors to Native American tribes in Arizona and possibly in the

A survey of visitors to Native American tribal lands in Arizona was commissioned by the Arizona Office of Tourism and conducted by NAU’s Arizona Hospitality Research & Resource Center in 2004-2005. This research constituted the first major study of visitors to Native American tribes in Arizona and possibly in the Southwest. This final report, Survey of Visitors to Arizona Tribal Lands, provides first-ever baseline visitor data, presented in aggregate for the eight participating Arizona tribes. The study found that visitors to these Native American tribes in Arizona are slightly older, have higher annual incomes, stay longer, and have higher daily expenditures (for lodging, shopping and entertainment) than Arizona visitors generally. Visitors to Arizona’s tribes are also more interested in cultural and historic activities, shopping for arts and crafts, educational experiences and sightseeing than are visitors overall. They are also highly satisfied with their visits to Native American tribal lands.

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Created2011-06
Description

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted marketing efforts, product development, and advocacy for a burgeoning industry that is critical to the health of these rural regional economies.

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Created2011-06
Description

An E-survey was sent to thousands of practitioners across industry sectors -- lodging, restaurants/bars, attractions, travel and tour providers, and destination marketing organizations. The study found that Arizona's tourism industry is doing a great deal to build a more sustainable future.

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ContributorsArizona Office of Tourism (Author)
Created2014
Description

Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and

Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.

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ContributorsGlos, Alexander (Contributor) / The Pride Publishing Company (Publisher)
Created2013-05-01
Description

Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.